Securing Digital Marketing Jobs - Entry Level Advice

As a student of digital marketing in Ottawa, it's no secret to me that understanding digital marketing can be an essential tool among students in securing marketing jobs at an entry-level. In fact, with digital marketing spending on the rise among many of the top companies in the world, digital marketers are becoming more sought after, although consequently, digital marketing jobs are becoming all the more competitive in the meantime.

So What is Digital Marketing, and Why is it So Important?

According to Investopedia, digital marketing is the component of marketing in which the Internet, mobile devices, social media, search engines, and other channels are all utilised to reach customers and promote products and services. Take this site for example - as one may infer from the name, it's my way of marketing myself, through the internet, to whoever may come across it - but why is this such an important thing to get to grips with in modern marketing?

Well, without digital marketing, there would be no easy way for brands to reach potential consumers on a mass scale. In fact, without digital marketing, modern marketing could not exist the way it does today, as the vast majority of traditional marketing strategies have simply been left in the past, with new alternatives doing what they could do, but better. Email has evaporated the cost of reaching consumers on a personal level in order to foster brand loyalty, television advertising has put physical advertising out of date, and social media has facilitated the rise of celebrity endorsements and digital advertising on a global scale, all partnered with the fact that responses to digital marketing efforts have become easily trackable.

Things have come so far that in 2020, it's almost a well known fact that a company with no digital marketing efforts would face adversity beyond belief in setting up or promoting a business. Simply put, the majority of modern consumers have re-tuned their lives to such an extent that digital marketing is almost impossible to avoid. This is exactly why digital marketing jobs have become more crucial than ever in 2020, in the midst of a global pandemic, as consumers have spent more time than ever stuck at home, with even the more traditional consumer having to update some of the marketing channels that they have previously been subjected to, due to convenience and a lack of access to alternative options.

How Are Companies Selecting Digital Marketing Job Applicants?

It should come as no surprise to anyone that having qualifications in relevant areas can help you find a job, however there are smaller things that I've learned about throughout my time studying digital marketing in Ottawa that can increase the likelihood of a company looking in your direction when hiring for entry-level marketing jobs, specifically in digital marketing.

If you're looking to apply for jobs in digital marketing, creating content of your own and publishing it online is a sure-fire way of proving to employers that you're not only interested in the field of content marketing, but that you possess the skills required to do it. Building yourself a space where you can do this on a regular basis will demonstrate your commitment to digital marketing, without leaving an employer to simply have to take your word for it on your application.

The content produced could be related to anything that you're interested in, and the more prevalent this interest appears to be to the reader, the greater your chances may be. From here, understanding and using SEO (Search Engine Optimization) is a vital step in increasing the chances that your content will be found. You can find out more about SEO here.

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